According to Jeremi Karnell, the President and Co-Founder of One to One Interactive, bio-measures can help predict the success of viral video content. The data of his research is being presented today at the 2nd Annual Global Marketing Summit in an interactive workshop with Dr. Carl Marci, who is the Chief Science Officer of Innercope Research. Their presentation is titled : Marketing as a science - An exploration of how neuroscience is evolving marketing research.

The hypothesis of this research project was that neurological measures of media engagement could accurately predict the ratings that the NewGrounds online community assigned to viral content.

While observing the 11 viral videos, each participant wore Innerscope’s state-of-the-art smart clothing which translated noninvasive measures of brain activity into an easy to interpret, time-locked index of emotional engagement.

Read more data at Otto Insights: Bio-Measures Able to Predict with 78% Accuracy an Online Communities Rating of Viral Video Content