Tokyo’s Ginza shopping district
March 6th, 2007

“Downtown strollers looking for directions,store guides or historical tidbits will be able to get an earful without talking to anyone,thanks to 1200 computer chips embedded around Tokyo’s Ginza shopping district,”this smh article says.”The information can be heard through earphones that pick up signals from chips stuck in cement,lampposts and subway-station ceilings.The 1 billion yen ($US8.7 million) government-backed Tokyo Ubiquitous Technology Project spans several blocks.University of Tokyo professor Ken Sakamura says the effort gives a glimpse into the future, when such chips will become so widespread that government offices and private businesses will use them to zap information to passers-by.”This project is to build an infrastructure for the 21st Century,” Sakamura said during a demonstration Monday”.

Tokyo’s Ubiquitous Technology project

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Comments

This is an interesting project combining Wi Fi, Bluetooth, Internet and RFID technologies in a lifestyle application for the general public in with multi-lingual support for tourists. It’s a bold effort to push the envelope and test knowledge from lab to a real life scenario outside of normal supply chain and manufacturing environments. Worth a look at. The trial ends in March.

If you’re serious about RFID and would like to find out about the results and meet the man heading the project, Professor Ken Sakamura from Tokyo University will be presenting this case as a distinguished speaker at the RFID World Asia 2007 executive conference.

RFID World Asia 2007 is the region’s largest gathering of RFID practitioners and related professionals coming together to promote responsible RFID adoption and development with an emphasis on achieving quick ROI and sustainable business value. This premier conference and expo will be held in Singapore - April 25 - 27.

To find out more visit:
http://www.terrapinn.com/2007/rfidwa_SG/

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