
Sean ODriscoll of Microsoft comments on his blog Community Group Therapy on the following common objections to employee blogging:
1) Productivity - My employees have full time jobs, I can’t afford to have them out blogging.
2) Quality - Are you crazy - content unscrubbed by marketing?
3) Legal - Are you crazy - content unscrubbed by legal?
4) Over transparency?
The first two are in his view largely emotional, but the 3rd can really stop you in your tracks. The 4th is one you need to debate internally and be intentional about.
For tips to overcome Sean points to his blog postings Convincing the Unconverted, Parts 1 -4 and closes saying: Any of this sound familiar? What objections do you hear?
About his personal belief in blogging Sean adds: “I know people will wonder, how can Sean have time to do all this blogging AND his day job with driving community work at Microsoft? Perhaps some of my own employees may even wonder? My simple response is the same‚Ķwhat is more important than the insights I can gather externally to help guide our thinking around communities. How do you ensure you step out of silo’d thinking that assumes we already know what we need to know? This is part of my ‘thinking time’ - something everyone, especially business leaders, should make sure they do more of”.














