Shopping with a virtual audience
March 18th, 2007

“Tracy Noah is a self-described shopaholic who stops by Bloomingdale’s in Manhattan every day during lunch hour,”this IHT article says.”But last Thursday she came upon something new: a prototype for an interactive mirror stationed among the embroidered cotton dresses and duster pants. Displayed in a vintage-looking white wooden frame, the full-length mirror doubled as a three-part high-resolution digital screen.As Noah stood in front of the mirror, a camera relayed live video images of her to an Internet site where online participants could view her outfit.When Web viewers responded by sending her comments, their instant messages popped up on the left side of the mirror for Noah to read.They also selected items for her to try on, causing virtual images of the clothing to appear before her in the middle of the mirror, like life-size holograms”.Further,”the new mirror,introduced to Nanette Lepore fashion ware by IconNicholson,an interactive design firm in New York,takes the concept of shopping in tandem one step further by streaming real-time video to the Internet and inviting shoppers to actively involve off-site friends to join the process.This brings fashion into the realm of social networking where people already freely share their opinions and lives via MySpace, Friendster, Facebook, YouTube, blogs and Web cams.It raises the question of whether the immediacy and tactile experience of shopping together in person can translate to a virtual audience”.

Interactive store mirror allows online participants to tell you how you look

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