With respect and foresight for the importance of new media coverage for the Olympics in 2010 and 2012, the International Olympic Committee launched a tendering process yesterday. ABC News reports:
“We are looking for offers that develop the promotion and coverage of the Olympic Games, embrace new technologies and guarantee the widest possible audience in China for the Olympic Games across a variety of media platforms,” said IOC marketing and television director Timo Lumme in a statement. . .Revenues from broadcasting and new media rights for the 2010 and 2012 Olympics have already risen nearly 40 percent from the previous two-Games package, which includes the Beijing Olympics, and will be in excess of $3.0 billion.
The IOC estimates some 15 percent of that will come from new media including the internet and mobile phones.
With respect and foresight for the importance of new media coverage for the Olympics in 2010 and 2012, the International Olympic Committee launched a tendering process yesterday. ABC News reports:
“We are looking for offers that develop the promotion and coverage of the Olympic Games, embrace new technologies and guarantee the widest possible audience in China [...]
Comments
@ 02:39
How exactly can “New Media” rights be tendered?
Let’s say I’m a blogger who goes to Beijing for the Olympics, and I’m writing of my experience, or maybe I’m just posting photos to flickr. Let’s also suppose that I prove to be great at it, people flock to my blog, some click google ads I put there, and I even end up making some money.
Am I supposed to pay somebody for the right to do so? How exactly is anyone going to force me to do so?
This is another example of how the rules of media are changing, but “Old Media” types simply have no clue.