Spotted via ma.gnolia bookmarks

“dotherightthing is taking its first step in ranking every company in the world based on impact on people and the environment by revealing scores for and ranking its first three companies: Wal-Mart, Whole Foods, and Starbucks”.

more info of the referred website

“Dotherightthing performance values are determined by stories about and ratings of the impacts of a company’s activities“.

“Dotherightthing performance values tell a story about users’ perceptions of the activities of a company“.

about the dtrt team “members of the dotherightthing team keep you updated on site news, offer you captivating stories about the impacts of companies on people and the world, as well as those about the dotherightthing team’s adventures in social entrepreneurship“.

what is doingtherightthing?
about dtrt inc.
dtrt blog (rss feed) ; recent stories feed

New York Times, february 3 2007 ‘Sites for the social conscious’

Spotted via ma.gnolia bookmarks
“dotherightthing is taking its first step in ranking every company in the world based on impact on people and the environment by revealing scores for and ranking its first three companies: Wal-Mart, Whole Foods, and Starbucks”.
more info of the referred website
“Dotherightthing performance values are determined by stories about and [...]