Reading the news
March 29th, 2007

“People who use the internet to read the news have a greater attention span than print readers, according to a US study that refutes the idea that web surfers jump around and don’t read much,”news reports.”The EyeTrack07 survey by the Poynter Institute, a Florida-based journalism school, found online readers read 77 per cent of what they chose to read while broadsheet newspaper readers read an average of 62 per cent, and tabloid readers about 57 per cent.Sara Quinn, director of the Poynter EyeTrack07 project, said this was the first large public study internationally to compare the differences between how people read the news online and in newspapers”.

Web eyes stickier than believed


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