The mobile community startup moblogUK Technology has licensed it’s ‚ÄòParticipation Toolkit’ moblogging product to it’s first platform client, Channel 4.
[Thanks to Alfie Dennen from London, for filling me in via Twitter on this project, that is expected to go live next Monday!!]
The Participation Toolkit will be used to create a community preceding the airing of a new reality TV programme factual arts series which follows the process of commissioning 6 pieces of public art around the UK and how the local communities get involved; ‚ÄòThe Big Art Project’.
The tv series will be the culmination of a year long online and mobile community, and likely to prove to be one of the biggest social media projects undertaken in the UK to date.
