Build your own Mobile Social Network with Sonopia
April 2nd, 2007

TechCrunch just posted about a new service called Sonopia that allows anyone to create their own mobile carrier AND their own mobile Social Network. Honestly, I haven’t tried it yet – and I’m just writing this down – but it seems like the idea has a lot of merit even if TechCrunch does not feel Sonopia lives up to the hype.

Sonopia works as a type of Affiliate Program that resells Verizon Services:

Sonopia uses Verizon to handle actual calls and data, and is effectively a reseller of their service. Users who set up a network for their affinity group (sports team, church, school, etc.) will receive 3-8% of the revenues generated from their customers (the percentage increases as the number of customers grows).

I suppose, in an ideal world, a Sonopia Affiliate would create their own mobile carrier and signup enough people to make a pretty good profit (the 3-8% listed above) – so if someone signed up 1000 people to a mobile carrier and each person spent, on average 40 dollars a month, the Affiliate would make between $1200.00 per month to $3200.00 per month – not bad – not bad at all.

But there’s also Social Networks you can create via Sonopia, though TechCrunch feels it could have been done a little better:

Almost as an afterthought, it seems, Sonopia tacked on social networking features to their site as well. Subscribers can add friends, create a profile, upload pictures and video from their phone, etc.

…..Small groups will be able to guilt/bully some of their members into switching from their existing carrier to Sonopia, but the site needs an overhaul before large number of people will feel comfortable with the service.

I would have liked to search by zipcode and see what social networks exist on the Sonopia site – but that’s not implemented (yet). I think the idea has promise, we’ll have to give Sonopia another 6 months to see where this all goes.

Link: TechCrunch

Be Sociable, Share!
Be Sociable, Share!
Be Sociable, Share!
Comments

Seems like an idea that will be an eventuality even if it’s not Sonopia… personal, relevant, “my own branded” experiences in a networked setting. The opening up of everything in a user-authentic way is where things are heading. The business model to solve it remains the largest hurdle, but refreshing to see someone else take a crack at it.

Giving people a cut of the business is the apparent incentive, but there is also a lot of value in connecting with others who share similar interests. Mobile service is only one of the products/services that could be packaged in a network business plan. Music, DVDs and video games are other things people can pass along/recommend while running mini-businesses.

Post a comment