According to Bruno Giussani on Lunch over IP “Old media” and “new media” are not antagonistic but complementary, and engaged in a dialectical exploration that will change both. Nobody holds the recipe for how a local newspaper or a national television network will reinvent itself in an environment of bloggers and amateur video-producers.
Bruno formulates in LunchoverIP three ingredients of the future of journalism. The assembled media. The “read-write” media. The media as places.
What does all this say about the future of journalism? At least three things. First, journalists will be around for a long time. Secondly, they need not fear what’s coming because it will be exciting and vastly expand their possibilities. But, thirdly, they will need to reinvent themselves as a skilled part of a crowd rather than as lecturers, to become more tolerant of ambiguity, to become fluent in both the tech innovations and the shifts in social dynamics that are driving the development of media.