Buying by sms
April 16th, 2007

This IHT article says “impulse shoppers, watch out.Your cellphone might soon get you into trouble.A company called ShopText has introduced a system that lets people buy products instantly using text messages,a process that eliminates the need to go to a store or even to visit a Web site.For instance,a woman seeing an ad for a pocketbook in a magazine can order it on the spot simply by sending the text code found beside the item through her cellphone.Consumers can already use text messages to buy some products.Ads for the new CD by a country music singer,Tim McGraw,carry a texting code,as do magazine articles for the new Harry Potter novel coming this summer.Some concert halls are selling tickets by text message, and some charities are taking donations that way”.

The new impulse:Buying using text messaging


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