David Armano on Rogue3collective about the evolving Conversation Ecosystem.

“One of the engines that is driving “2.0″ growth is the fact that communities are forming around popular social platforms such as YouTube, Facebook, Flickr, Ning, Twitter–the list goes on and on. These platforms facilitate conversation. Conversation leads to relationships and relationships lead to affinity.

Brand affinity, as companies such as Harley-Davidson (HOG) have proven, often drives communities to form around them. This is why anyone who plays a role in branding needs to become a conversation architect. Marketers, businesses, and designers must have an intimate understanding of how these platforms are evolving and influencing human behavior. There has to be an in-depth understanding of why some us of love to incorporate these services in our digital lives”