Billboards…you looking at me
May 9th, 2007

“A camera that monitors eye movements from up to 10 metres away makes it possible for smart billboards that track the attention of passers-by,”NewScientist reorts.”The developers behind the technology – dubbed Eyebox2 – believe it could have a range of possible applications, but should particularly interest advertisers. This is because it allows billboards to track people’s attention and perhaps respond when it wanes. Until now, eye-tracking systems have only worked over about half a metre. “It’s less accurate than those systems, but it is good enough to let us know whether you are looking at a display or billboard or not,” says lead developer Roel Vertegaal from Queen’s University in Ontario, Canada”.

Tracking billboards could give you the eyeball

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