Is Twitter just the newest, shiniest yet useless Web 2.0 toy or a powerful way for businesses to connect with their customers? Ed Adkins illustrates on E-Marketing Performance it’s potential.

Twitter communities become extraordinarily useful at conferences and trade shows, where vendors send out tweets about special limited offers, locate customers and organize meetings. In addition to online affiliates, large companies like BBC, CNN Technorati and online discounter Woot.com all utilize Twitter to distribute urgent information to their audience.

Is Twitter just the newest, shiniest yet useless Web 2.0 toy or a powerful way for businesses to connect with their customers? Ed Adkins illustrates on E-Marketing Performance it’s potential.
Twitter communities become extraordinarily useful at conferences and trade shows, where vendors send out tweets about special limited offers, locate customers and organize meetings. In [...]