“The old-skool way of politics on the web was about talking down to people with targeted messages. Web 2.0 is a different ballgame because close social interaction poses further challenges: the message can get out there quicker but it can also destroy you quickly if distorted”

“Politics on the internet is about a tension: between politicians trying to use it to attract supporters and people trying to use it to influence change. The tension is that most of each group see the other as a necessary evil that needs to be harnessed. If neither fully understand why the other is in this new space then their interaction is minimal”

read more about Sunny’s argument on Pickled Politics