Why do we trust established search engines?
July 8th, 2007

The answer is simple: because we trust well-known brands more than others. Researchers from Penn State University (PSU) have integrated Google results pages into pages looking like coming from other search engines, such as Yahoo!, MSN Live Search or an in-house PSU search application. Then they asked a panel of students to judge which search engine offered the most relevant results. The testers found that the results from Yahoo! or Google were the best — even if they were exactly the same than the ones offered by the two other tools. The researchers conclude that branding matters — even when searching.

Links: Primidi, ZDNet

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