I cannot resist saying that ears are pricking up for what Information Week calls the latest child of the union of social computing and search:

The rapid rise of social networking has forced the issue: It’s now clear that social networks can help organize the world’s information and make it personally accessible and useful in a way that computer algorithms haven’t been able to match.

Spock.com, scheduled to open to the public next month, is the latest child of the union of social computing and search. It is a search engine for people, like Wink.com and, to a lesser extent, ZoomInfo.com. It qualifies as a social technology because unlike people-oriented, privacy-challenged search engines like Zabasearch.com, Spock invites the people in its index to participate in how they get listed.

In the absence of privacy, control is the next best thing and Spock stands out for giving its users a least a little say over how they and others get represented online.

Spock, its creators insist, is thus named because it’s a memorable consumer name and because it stands for Single Point of Contact and Knowledge. Perhaps the domain name was just available at the right price.

I cannot resist saying that ears are pricking up for what Information Week calls the latest child of the union of social computing and search:

The rapid rise of social networking has forced the issue: It’s now clear that social networks can help organize the world’s information and make it personally accessible and useful in [...]