Do companies benefit from social networking?
August 27th, 2007

According to two U.S. researchers, fewer degrees of separation make companies more innovative. They’ve studied the innovative performance of about a thousand companies in various industries over a six-year period. And they’ve concluded that “companies that network and form strategic alliances are more creative and develop more patented inventions than those that don’t.” Even if the conclusion sounds right, basing it on patent numbers might be questionable. Read more and tell me what you think.

Links: ZDNet, Primidi

According to two U.S. researchers, fewer degrees of separation make companies more innovative. They’ve studied the innovative performance of about a thousand companies in various industries over a six-year period. And they’ve concluded that “companies that network and form strategic alliances are more creative and develop more patented inventions than those that don’t.” Even if [...]

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Comments
1 - eugenio

Yes. Measuring creativity and innovation with the number of patents a company produces can certainly be a bit misleading. The question, for me, would be how to accurately measure creativity and innovation. And this would certainly be linked to the topology of the network…

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