Mobile Social Networks has it’s successes and failures already, judging from a recent post in TechCrunch titled The Holy Grail For Mobile Social Networks.
“..There is a trail of failed attempts at getting this right. Nokia released Nokia Sensor
nearly three years ago. It broadcasts information about yourself to others via bluetooth. Never heard of it? Neither has anyone else, although it is still available for download. Google’s Dodgeball is another example that’s fallen flat - it tells friends (and friends of friends) who are within 10 blocks of you where you are and what you are doing. “
As a matter of fact, Dodgeball does still work, but never gained momentum after Google bought it. Here’s some new Mobile Social Networks that have potential:
“…A bunch of new startups are giving this a shot, too. In a post yesterday TechCrunch UK
mentions Germany’s Aka-Aki
, Paris-based Mobiluck
and MeetMoi
(the lone U.S. startup). Another startup is Copenhagen-based Imity
. It’s not surprising that most of the innovation is occurring in Europe. The current approach is to get java-based software on the phone - very few U.S. carriers and handsets allow user-based installs of java apps.”
We’ll be studying the issues with mobile social networks via the Social Media Committee of the Web Analytics Association, shortly.
Meanwhile, a new interview on me appeared in Web Analysis, Behavioral Targeting and Advertising today titled Interview with Marshall Sponder - Part I and Interview with Marshall Sponder - Part II















Comments
@ 21:35
We’re a new company working on this problem too. We believe the timing is right for this and our approach is pretty different. With Brightkite, users will be able to share their location with multiple applications, not just one single app. Check out our blog at http://blog.brightkite.com.
@ 03:46
An interesting story came out on the Guardian Technology blog on April 17th speculating about the reasons behind the founders of Dodgeball walking away from Google.
I personally think this is a great shame. Dodgeball showed a lot of promise when it first surfaced publicly back in 03/04. An interesting quote from the article:
“It’s hard to say whether Google has completely killed it - and when I contacted Dennis [Crowley - one of the founders] he didn’t want to comment - but not being able to keep the founders on board is a major blow and clearly the product wasn’t getting much love down at the Plex. Sam Sethi takes Google to task for wasting time on 20% and failing to produce good, integrated services. I’d say that was a little harsh, but clearly there’s less energy behind such products if they don’t affect Google’s core search/advertising business.”
You can find the article here:
http://blogs.guardian.co.uk/technology/archives/2007/04/17/what_does_dodgeball_tell_us_about_google.html
You can also find Dennis Crowley’s own blog article about this here:
http://www.teendrama.com/dens/index.php?task=more&e=460
I’m sure we’ll hear more from both Dennis Crowley and Alex Rainert, the creators of the service…
@ 19:41
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