Fashion designer Giorgio Armani has opened up shop in virtual world Second Life, with a store modeled on his flagship location in Milan, his company said in a statement on Wednesday.

The silver-haired Armani will send an avatar of himself to the celebrate the opening of the store.

“Finally, I can really be in two places at once,” the ever-busy stylist who launched a mobile phone on Monday, said in the statement.

[via Reuters]