High tech shop trolleys could help watch waistlines
October 9th, 2007

Supermarket shoppers may soon be cruising the aisles with “intelligent” trolleys that warn them if they’re buying too much junk food, technology experts say. Reuters reports.

The high-tech model will be fitted with a computer screen and barcode scanner. It will read each product’s individual code to give customers information about calories, nutrition, ethical sourcing and the environment.

“Shoppers want barcode readers on their trolleys to calculate the nutritional content and tell them when they have blown their calorific budget,” said EDS’s Sion Roberts, director of consumer industries and retail.

“It’s high-time that the humble barcode is recognised as a practical and cost-effective solution to consumers’ thirst for information.”


Fatal error: Call to undefined function sociable_html() in /home/permutype/smartmobs.com/wp/wp-content/themes/smartmobs/single.php on line 36