A German department store, the Galeria Kaufhof in Essen, part of the Metro retailing group, is using RFID technology in a new way. Of course, it is using the tags to track the clothing items from its suppliers up to checkout. But according to a short article in Baseline, men buying clothes in this store will get automatic suggestions. For example, when you go to a dressing room to try a suit, a ’smart mirror’ will tell you what kind of shirt or tie you need to buy with it. Will this technology be deployed elsewhere? Time will tell.
RFID tags help you to choose clothes
- October 22nd, 2007
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by admin
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Comments
@ 13:15
Ideo did a similar setup for Prada a few years ago. http://www.ideo.com/case_studies/prada.asp?x=1
@ 13:34
Simon,
This is something different from the use of RFID tags by Prada back in 2002. Check “Bye-Bye Bar Codes?” at http://www.primidi.com/2002/07/02.html to see the differences.
Best. Roland.
@ 00:42
Sorry I don’t get it. The Ideo thing was to have RFID in the clothes and when you tried them on in the fitting room there was a screen displaying the same designs in different settings. But I may have missed some difference here.