Japan’s Bloggers: Humble Giants of the Web
December 7th, 2007

Compared to the English-speaking world, the Japanese have gone blog wild. They write Web logs at per capita rates that are off the global charts. The Washington Post reports.

Although English speakers outnumber Japanese speakers by more than 5-1, slightly more blog postings are written in Japanese than in English, according to Technorati, the Internet search engine that monitors the blogosphere.

By some estimates, as much as 40 percent of Japanese blogging is done on mobile phones, often by commuters staring cross-eyed at tiny screens for hours as they ride the world’s most extensive network of subways and commuter trains.

Blogging in Japan, though, is a far tamer beast than in the United States and the rest of the English-speaking world.

Japan’s conformist culture has embraced a technology that Americans often use for abrasive self-promotion and refashioned it as a soothingly nonconfrontational medium for getting along.

loggers here shy away from politics and barbed language. They rarely trumpet their expertise. While Americans blog to stand out, the Japanese do it to fit in, blogging about small stuff: cats and flowers, bicycles and breakfast, gadgets and TV stars. Compared with Americans, they write at less length, they write anonymously, and they write a whole lot more often.


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