The New York Times reports on Radiohead
December 8th, 2007

A lengthy report titled Pay What You Want for This Article describes the off the track behavior of this smash hit Radiohead band. Quotations from band members help explain their new approach. Pay what you want is exactly how:

the band is selling the downloadable version of “In Rainbows”: Buyers can pay zero or whatever they please up to £99.99 (about $212) for the album in MP3 form. Sixteen years and seven albums into the career that has made Radiohead the most widely pondered band in rock, it is taking chances with its commerce as well as its art. For the beleaguered recording business Radiohead has put in motion the most audacious experiment in years.

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