Game of gardens underway for television on phones
January 6th, 2008

The following is the first part of an Associated Press story that appeared this afternoon in the New York Times. The headline is Broadcasters Gear Up for Cell – Phone TV. The news is once again that the phenomenon of walled gardens is operating in the handheld digital venue. Apparently it is not all that hard technically to get television on to the small screens. But competitor wall building will cause viewing to be chopped up among separate gardens of individual carriers, broadcasters, etc.:

LAS VEGAS (AP) — U.S. TV broadcasters will be ready to start transmitting signals for portable electronics like cell phones next year, the developers of the technology, LG Electronics Inc. and Harris Corp., said Sunday.

The technology represents a chance for broadcasters to challenge cell-phone carriers, who are trying to sew up the market for mobile TV with their own transmissions.

”This is going to let broadcasters get back in the game,” said Howard Lance, chairman and chief executive of Harris, which makes broadcasting equipment.

But it’s doubtful that the Mobile Pedestrian Handheld, or MPH, receivers developed by LG will make it into cell phones in the U.S. market, which is tightly controlled by the carriers . . . .

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