Keeping up with students by turning to the Web
January 8th, 2008

A Boston Globe online article headlined Colleges turn to Web tools in hunt for ’08 describes how colleges are reaching out for and interacting with next year’s freshman class:

In a study released this fall, UMass-Dartmouth researchers found that colleges are adopting Internet technologies such as podcasts, message boards, blogs, and social networks faster than Fortune 500 companies. The explosion of social media, higher education specialists say, is revolutionizing the college search process and the way colleges and prospective students interact.

Eager to prove their cutting-edge credentials to tech-savvy teenagers, colleges are accelerating efforts to bolster their online presence amid sharp competition for students and the proliferation of Web video and broadband Internet access.

“It’s not about staying ahead of the students, it’s about keeping up with them, but without seeming desperate to be hip,” said David Hawkins, director of public policy and research for the National Association for College Admission Counseling.

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