YouBama: The Citizen Generated Campaign
January 30th, 2008

TechCrunch reports on a new site called YoubBama launched a few days ago, designed by two Stanford grad students Christopher Pedregal and Eric Park, to drum up grass-roots support for Obama.

The site lets supporters upload videos explaining why they are going to vote for the candidate. The videos can then be voted up or down Digg-style. According to Pedregal:

The idea was to make it personal and individual. Everyone says this will be the YouTube elections. This can democratize the campaign process. It is an experiment. We don’t know if voters have a lot to say.

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