Twitter in the Enterprise
February 19th, 2008

In Making the Case for Twitter in the Enterprise it’s pointed out there’s  several of the potential business uses for Twitter, falling under three broad categories:

promotions/marketing

marketing research/analysis

communication with business suppliers and partners.

In fact, some businesses are using Twitter to communicate with their employees directly:

“…On the apc blog, Danny Gorog writes that one IT consulting company uses Twitter to keep in touch with its technicians as they complete their assignments during the day.

Instead of techs calling in when jobs are running over time, they send a simple “tweet” that gets relayed through to other techs, and to manager who can then schedule resources more efficiently.

I’m thinking about adding a section on measuring Twitter as an engagement tool/measure and will be posting shortly about that.


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