A combination of SMS and email were used in the initiative, with text messages such as “Kubatana! No senate results as at 5.20 pm. What changes do YOU want in a free Zim? Lets inspire each other. Want to know what others say? SMS us your email addr” sent out to their mobile subscriber lists. FrontlineSMS was used to blast the messages out, and then used collect responses which were then distributed via an electronic newsletter and on the Kubatana Community Blog .
According to Kubatana, “Without FrontlineSMS we would not have been able to process the volume of responses we have received, and we would not have been able to establish a two-way SMS communications service in the way that we have”.
In the event of a Presidential run-off, Kubatana plan to produce a broadsheet with the feedback they’ve received from Zimbabweans in order to remind them what each other wanted, and to inspire them to go out and vote (again). After the election, they hope to produce a booklet with a page on some of these ideas and include an editor’s comment, a cartoon or even a set of postcards carrying the most unique, original and practical ideas.
Unlike the Nigerian elections, where FrontlineSMS was used as a monitoring tool, in Zimbabwe it has been effectively used to mobilise and inform civil society during and after the election process.
FrontlineSMS: smartmobbing Zimbabwe elections
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