calderstrategies.com about mobile campaigns for social change:

Mobile advocacy efforts are just beginning around the world. What are we learning from these emergent campaigns what works and what does not in using mobile phones to advance a cause or an issue?

Over 84 percent of Americans have cell phones, according to the CTIA, an industry group. Data shows that the majority of users carry their mobiles around for up to 18 hours/day. In fact the mobile, keys, and wallets are the three things most adults will not leave the house without.
Sms/texting is growing by leaps and bounds. More than 48 billion text messages were sent in the month of December 2007, an average 1.6 billion messages per day. The rate of text messaging represented a 157 percent increase over December 2006 texting. (according to M:Metrics data)
Mobile marketers are salivating, with polls, contests, coupons, and even mobi-sodes, short sms serial stories hitting the commercial market. Pepsi, Ford, Toyota, Burger King all have mobile campaigns, and more and more marketers are allocating hard dollars to “mobile marketing” budgets.

Trust is key here as the mobile medium is so very personal. Gain permission and offer relevant and timely content that is valuable to the recipient. Tell me how to opt out regularly and never ever spam me.

For more use cases and idea, see MobileActive.org

calderstrategies.com about mobile campaigns for social change:
Mobile advocacy efforts are just beginning around the world. What are we learning from these emergent campaigns what works and what does not in using mobile phones to advance a cause or an issue?
Over 84 percent of Americans have cell phones, according to the CTIA, an industry group. [...]