Stefanie Olsen on CNet News: Marketers convened recently to figure out how best to reach teens on the Internet. The answer: It’s all about the mobile phone.
“The iPhone is just the beginning of the all-in-one device. Uses of mobile devices will expand to include all kinds of bar code applications and prepaid debit card payment methods,” said Bill Carter, a partner at Fuse, who presented the findings here at the YPulse 2008 National Mashup, a two-day conference on teens and technology”
“That’s likely why geographic ad targeting to teens via the phone is expected to explode in the coming years. Right now, mobile phone providers analyze an estimated 4 billion Internet Protocol addresses to provide street-level targeting to consumers.”
Stefanie Olsen on CNet News: Marketers convened recently to figure out how best to reach teens on the Internet. The answer: It’s all about the mobile phone.
“The iPhone is just the beginning of the all-in-one device. Uses of mobile devices will expand to include all kinds of bar code applications and prepaid debit card payment [...]
Comments
@ 11:03
I wholeheartedly agree, especially since there will be a swing away from the PC Internet towards the mobile web in the future.
@ 02:18
My feeling is that this trend towards mobile is not merely driven by convergence. What I observe happening is the many people (primarily teens) are naturally mobile and do not want to always be at home with their parents. So, it is clear that a mobile lifestyle suits this demographic. Besides, mobile technologies and services are becoming more affordable for teens, which is also driving the adoption of mobile internet usage.