Informing the adoring mob
August 23rd, 2008


The harnessing of smart mobbing methodology by the Presidential campaign of Barack Obama was in gear last night when this text message was sent to supporters who signed up with their phone numbers at the Obama website (as quoted in the New York Times this morning):

Shortly after 3 a.m., the Obama campaign updated its Web site and sent this text message to supporters:

“Barack has chosen Senator Joe Biden to be our VP nominee. Watch the first Obama-Biden rally live at 3pm ET on Spread the word!”

Last night’s news casts speculated that the delay throughout yesterday in making the announcement was in part due to the ongoing sign up of supporters at the campaign website to receive the announcement — each sign-up providing a phone number identifying a probable supporter.

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