Hype Cycle for Emerging Technologies
August 28th, 2008

The Daily ‘Dog online periodical for public relations professionals recaps a Gartner report of where different emerging technologies are. The report shows a curve which moves through these phases: Technology Trigger, Peak of Inflated Expectations, Trough of Disillusionment, Slope of Enlightenment, and Plateau of Productivity. Predictions set in this context include:

Web 2.0, although placed in their Trough of Disillusionment now, is tipped to emerge within two years to have a transformational impact on business as companies steadily gain more experience and success with both the technologies and the cultural implications.

Virtual worlds, which are suffering from disillusionment after their peak of hype in 2007, will in the long term represent an important media channel to support and build broader communities of interest.

Technologies and trends at or around the peak of the Hype Cycle in 2008 that will reach the plateau in two to five years are:

Social Networking platforms – the MySpace, Facebook model. Companies are examining the role that these sites, or their enterprise-grade equivalents, will play in future collaboration environments.

Microblogging – The Twitter phenomenon has caught on among certain online communities, and leading-edge companies are investigating its role in enhancing other social media and channels.


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