4 days until Picnic’08 ….. see you there
September 19th, 2008

The PICNIC Green Challenge preliminary jury selected from among 235 entrants, all of whom sent in detailed plans for inventions that would combat climate change. One finalist is from Switzerland; the other three are from the United States. The PICNIC Green Challenge is the international creative competition of the Dutch Postcode Lottery and the cross-media event PICNIC. (news & weblog)

Four bright ideas that can make a difference
Jochen Mundinger of Switzerland has developed a software tool for travelling in an eco-friendly, efficient way, door to door. Capra J’neva Devi of the United States has invented easy-to-use consumer solar panels. Eben Bayer and Gavin McIntyre, an inventor team from the United States, offer sustainable ecological alternatives to conventional synthetic building materials. And another duo, Peter Yeadon and Martina Decker of the United States, has created an intelligent shading system for windows and glass facades.

The inventors will present their ideas to the final jury in the Deciding Round on the morning of Thursday 25 September. At the Award Ceremony that evening, the jury will announce the winner and award the €500,000 prize, made available by the Dutch Postcode Lottery. The finals will take place during PICNIC’08 at the Westergasfabriek in Amsterdam.

PICNIC is Amsterdam’s leading annual international event, highlighting creativity and innovation, particularly in media, entertainment and technology. PICNIC brings together and disseminates the ideas and knowledge of the world’s best creators and innovators.

PICNIC ‘08 will be held in the Westergasfabriek (factory) in Amsterdam from September 24 to 26, 2008. (programme) PICNIC focuses on bringing together inspiring, creative and innovative individuals. The PICNIC audience includes creatives, artists, scientists, designers, entrepreneurs, thinkers, lawyers, format developers, agencies, cross media content production creatives, advertisers, programmers, investor, writers, filmmakers, journalists, and technology-and service-providers from around the world.

Smartmobs is invited to the party and will be represented on Thursday September 25 to keep you posted !

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