Look for newspaper business model radical departures
October 27th, 2008

While still clinging to a partial online subscription model, the Wall Street Journal today offers a “Sample of Suscriber Content” headlined Some Newspapers Shed Unprofitable Readers. The article updates what is happening on the print/profit side, and includes these assessments:

Already struggling from the industry’s worst stretch in decades, most of the largest U.S. newspapers saw a decline in print circulation in the six months through September, according to industry estimates of data the Audit Bureau of Circulations is releasing Monday.
But the reality is in some ways less bleak than the latest numbers indicate: Some newspapers have raised newsstand prices, curtailed discounted copies and halted delivery to the least profitable customers. Also, while print circulation has been declining for years as readers continue their mass migration to the Web, many publishers point out they are reaching more readers than before through print and online. . . .

[article’s bottom line:]
“It’s time for us to look at some radical departures from our business model,” said David Hunke, publisher of the Detroit Free Press, which is owned by Gannett.


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