eMarketer makes a strong case that location based services will have a tremendous update in the years to come.
“eMarketer estimates there will be over 63 million location-based service users worldwide this year, and 486 million in 2012″
Upon reading this article, think about how location based services could help increase the uptake of a “Smart Mob” culture and strengthen the foundation for broader mobile-activism.
Comments
@ 01:37
How long have we been waiting for this?
And why are so many LBS US only?
@ 14:58
Julian, you make a great point, “how long have we been waiting for this?” I believe that early adopters (such as yourself) have been waiting for broader uptake of location based services for quite some time. I would argue that the iPhone represents the tipping point for LBS service development and user adoption.
Regarding LBS only; well, I think Google is doing it’s best to remedy this. Maybe this is a matter of priorities for users. Americans tend to generally be more mobile, whereas Europeans, for example, tend to move within familiar areas and only exhibit increased mobility for leisure (vacations).
I think you (we) could explore this topic further.
mark