NFL Sprints to wireless
November 6th, 2008

The Wall Street Journal reports today that “Sprint Will Kick Off a Series of Eight Football Phone-Casts”:

For the first time Thursday, a National Football League game — the Cleveland Browns vs. the Denver Broncos — will be broadcast on Sprint mobile phones as part of the wireless company’s exclusive partnership with the league. That partnership deal is valued at about $500 million over five years.

Over the next seven weeks, Sprint will phone-cast the eight games that are televised solely on the NFL Network, the league’s cable channel. For the past three seasons, the NFL has struggled to persuade major cable operators to include its channel in their basic programming packages.

With the NFL Network is available in only about 40% of American households, Sprint executives hope the NFL games can do for their company what the league’s Sunday Ticket package has done for satellite-television provider DirecTV Group. Sunday Ticket, which is exclusive to DirecTV, allows dedicated fans to see every NFL game on Sunday afternoons, and has been crucial to DirectTV’s growth.


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