There is a detailed story today in Pajamas Media that reports on various aspects of technology used in the US Presidential election. Starting with some background from 2004, the report analyzes the use by both major parties of new media and social networking. There was activism on both sides in numerous aspects of the campaigns:
Just as the left winning the students doesn’t translate into superior student activism, winning the technologists doesn’t translate into superior technology. Between students and technologists, the left has a much more technologically-savvy community and has clearly dominated high-tech activism. Where the right has translated technology into traditional low-tech forms like call sheets and targeted scripts, they have been as, or even more, successful. . . .