Wisdom from Michael Eisner
November 23rd, 2008

Today’s New York Times has an interesting story about Disney’s former boss, now three years out from this 21 years in the Magic Kingdom. Eisner is in New York City doing creative work as well as business — and staking a lot in the creative future of the internet. He will soon be taking a created-expressly-for-the-Web property to film, something of a first.

This insight from Eisner about the current internet scene is strong stuff:

“It’s always the content that defines the platform,” he says. Now the platform owners are “being arrogant and saying, ‘we’re it,’” he adds. “But eventually exclusive content wins out.”

Then he gives an important caveat: The content must be professionally produced as well as exclusive. “How many skateboarding cats can there be?” he says.


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