The media have multiplied as NORAD has tracked Santa over the years — since 1958. This year you can track Santa on your phone, using Google Maps. As NORAD explains:

Since [1958], NORAD men, women, family and friends have selflessly volunteered their time to personally respond to Christmas Eve phone calls and emails from children. In addition, we now track Santa using the internet. Last year, millions of people who wanted to know Santa’s whereabouts visited the NORAD Tracks Santa website.

Finally, media from all over the world rely on NORAD as a trusted source to provide Christmas Eve updates on Santa’s journey.