Roland’s Sunday Smart Trends #248
January 25th, 2009

From a sociological perspective I believe that Melanie McBride’s recent posting regarding the 2009 Horizon Report is a more suitable topic for today’s “Roland’s Sunday Smart Trends”.  Bearing that in mind, I am adding a brief Google Search Trend summary to contrast Social Media trends with a “business” oriented Mobile Trends.

The following chart depicts the search trend on Google for the term “mobile” over the past 5 years.  This chart shows some key events which are highlighted with the letters A,B,C,D,E & F.  I ask myself if these “Search Trends” are really useful, or are they just another way to help quantify social phenomena?

Google Trends - Mobile

A Mobile TV, The Future Of Mobile Services
Playfuls.com – Feb 13 2006
B Microsoft Debuts Windows Mobile 6 Phones, Mobile DRM
PC Magazine – Feb 12 2007
C Qualcomm Demonstrates Mobile Broadband, Mobile TV and Mobile Commerce Solutions for Global Consumers at Mobile World Congress 2008
PR Newswire UK (press release) – Feb 11 2008
D Microsoft Updates Windows Mobile, IE Mobile
PC World – Apr 1 2008
E deCarta Mobileâ„¢ Location Platform For Mobile Devices
Wireless Workforce Online (press release) – Sep 10 2008
F T-Mobile Introduces the T-Mobile G1 with Google Android
MobileTechReview.com – Sep 23 2008

SOURCE: Google Trends – Topic Mobile

Google Trends provides insights into broad search patterns. Please keep in mind that several approximations are used when computing these results.


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