Russell Buckley of MobHappy has posted an analysis of the new Sprint commercial “What’s Happening.” When I grabbed the code for the commercial from YouTube I noticed the video had a five star rating — which surely makes everyone at Sprint and its ad agency very happy.
The world the commercial portrays is the Smart Mob era at full tilt. Russell’s insights on what this could mean for mobile advertising include:
. . . it does illustrate quite how powerful an operator could be if it could ever harness all this information in realtime and make it available to marketers in a seamless and useful experience. If all these people are say, researching restaurants in the back of New York cabs, advertising certainly has a valuable role in helping them find what they’re looking for.
Comments
@ 09:47
Hey Judy,
It seems that all the posts on this blog are cutoff half way through with a [...] - I’d like to read the full post, am I doing something wrong?
Thanks,
John
@ 04:01
[...] of some of the books they have written. Included in the reviewed posts is one from SmartMobs about Carnival founder Russell Buckley’s recent SmartMobs mobile advertising piece. This week’s Carnival #169 by Chetan Sharma at Always On Real-Time Access includes pictures [...]
@ 15:03
It seems that all the posts on this blog are cutoff half way through with a [...] - I’d like to read the full post, am I doing something wrong.