About advertising making mobile smarter
April 10th, 2009

Russell Buckley of MobHappy has posted an analysis of the new Sprint commercial “What’s Happening.” When I grabbed the code for the commercial from YouTube I noticed the video had a five star rating — which surely makes everyone at Sprint and its ad agency very happy.

The world the commercial portrays is the Smart Mob era at full tilt. Russell’s insights on what this could mean for mobile advertising include:

. . . it does illustrate quite how powerful an operator could be if it could ever harness all this information in realtime and make it available to marketers in a seamless and useful experience. If all these people are say, researching restaurants in the back of New York cabs, advertising certainly has a valuable role in helping them find what they’re looking for.

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