Web Classified Ads Double in Use
May 22nd, 2009

In the last four years almost half of Internet users have used classified ads online, according to a new Pew study reported in the Wall Street Journal today. Here is part of what the WSJ says about the recent mobbing of classifieds:

Forty-nine percent of online adults surveyed said they’ve visited sites like Craigslist, Kijiji and Oodle, up from only 22% in 2005. The study says that 9% of Internet users visit these sites on any given day, compared with 4% four years ago.

“Classified ads sites are a one-stop-’shop’ for everything from jobs to apartments to
furniture to movers to puppies,” Pew researcher Sydney Jones writes. “However, users don’t buy anything directly on classified Web sites — they use the sites to set up meetings, and transactions are conducted in person or by mail — a characteristic which separates online classifieds from auction or shopping Web sites like eBay and Amazon.”

They are particularly popular with 25- to 44-year-old Web users, more than half of whom use Web classifieds, while just under half of 18- to 24-year-olds and 45- to 54-year-olds — 49% and 48%, respectively — use them.

Those figures fall for users over 55: 35% of 55- to 64-year-olds browse the sites, while 26% of Internet users over 65 do.

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