PICNIC Amsterdam 23-25 September
September 18th, 2009

Next week the Westergasfabriek in Amsterdam hosts PICNIC ’09, Europes trendsetting festival with three inspiring days of ideas, fun and sensory stimulation in media, technology, entertainment, art and science.

Of the Smartmobs team Mark A.M. Kramer of Mobilizy GmbH in Salzburg and trendwatcher Gerrit Visser will attend and aim to report about some smartmobby highlights. The programme presents an impressing list of Speakers .

Conference sessions include a presentation by Scott Seaborn on Mobile Engagement (How to engage people on their mobile phones?), a World (Inter) View with co-founder of the MIT Media Lab, Nicholas Negroponte. The category Interfaces promises a discussion with Cool Hunter founder and editor Josh Rubin on the latest advances in interfaces and two interface designers will highlight the ‘connected body’ (what does technology and interface design have to do with shirts and shoes?) Featured is a special keynote speech and presentation on the future of social media by mediafuturist Gerd Leonhard who will share his vision of social media for the next 2 to 5 years. Is Facebook the next BBC? Is Twitter the biggest thing to hit marketing since television? Mr. Leonhard’s presentation will delve into the world of social broadcasting and explore how it is changing consumer communications forever.

‘The Privacy Paradox in Social Media’ is approached by Valerie Frissen. Through the eyes of users of social media, the openness and trust that is characteristic for their interactions through social media, have until now proven to be very productive and empowering to users. The benefits of making themselves transparent, often outweigh a potential loss of privacy. This trend therefore calls for new ways of looking at the privacy issue: a more dynamic, flexible, or maybe even opportunistic approach to data protection and privacy. The underlying key issue here is: who ultimately owns these data and has control over them.

Fridays programme mentions the topic ‘Citizens Engagement’ with Drew Hemment and Lincoln Schatz giving answers to the questions: What do we mean by Environment 2.0? How can we engage large numbers of people in collaborative actitivities for social good?

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