October 3rd, 2009

heatmap

Tim Ash is a founding top guru of the landing page methodology that is a key component of modern Webpage design. His company’s blog has a recent post called SiteTuners New Website Relaunched that sketches the conceptual work they did to relaunch their Website. The fundamental goal was to capture traffic and send it where they want it to go. The image above is grabbed from an image on the post and shows the tracings of a heatmap that displays in hot spots the routes of visitors’eyes.

As mobile screens get richer and broadband delivers more and more detail, the eyes of the smart mobs will be expecting landing page tuning just as the big screens now require in order to grab and direct visitor traffic meaningfully.


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