Would Microsoft get News Corp to delist from Google?
November 23rd, 2009

A FT.com article titled “Microsoft and News Corp eye web pact” describes early discussions of “the media company being paid to ‘de-index’ its news websites from Google.” This one will be fascinating to watch because it would be the software titan (Microsoft) attempting to dethrone the network gorilla (Google) by ripping away a hunk of the gorilla’s emergent network and trying to grow the hunk within in the titan’s separate network garden.

Here is some flavor from the article, which is about the business side, and not mentioning the network laws which will powerfully affect what happens:

The impetus for the discussions came from News Corp, owner of newspapers ranging from the Wall Street Journal of the US to The Sun of the UK, said a person familiar with the situation, who warned that talks were at an early stage.

However, the Financial Times has learnt that Microsoft has also approached other big online publishers to persuade them to remove their sites from Google’s search engine.

News Corp and Microsoft, which owns the rival Bing search engine, declined to comment.

One website publisher approached by Microsoft said that the plan “puts enormous value on content if search engines are prepared to pay us to index with them”.

Microsoft’s interest is being interpreted as a direct assault on Google because it puts pressure on the search engine to start paying for content.


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