Tiger and the tweets
November 29th, 2009

On Saturday afternoon Tiger Woods had become a Trending Topic on Twitter. As I write this Sunday morning, Tiger is gone from the Trending Topics, but stuff like “New Moon” and “Paranormal Activity” remain. My observation is hardly scientific, but maybe Tiger is winning against the tweets.

I confess to being a huge Tiger fan. I thank him for the entertainment — for the good fun he has provided me for a decade in watching him play golf. Tiger Woods is a multidimensional positive force for: youth and minority encouragement, for golf, for TV profits, for American sports — and generally for being able to do something superbly and to win in an era of doubt and discouragement.

Buried in today’s Associated Press story about Tiger’s car crash is the fact that: “Woods is not required to give a statement, only his driver’s license, insurance and registration of the SUV. . . .” Will the thousands of news stories and Gatling gunning of tweets take down Tiger’s privacy? We don’t know yet. Here is a capsule of what he is up against this morning:

“Every 10 seconds these days, people update their tweets,” said David Schwab, vice president of sports marketing firm Octagon. “People are just adding speculation and controversy. You need something to settle the ship. If he’s not able to do it, find someone to do it for him.”

The FHP continues to investigate the crash as a traffic accident, refusing to get caught up in rumors.

Montes said Woods is not required to give a statement, only his driver’s license, insurance and registration of the SUV, which was towed to a private yard with damage to the front and both back-seat windows broken. . . .


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