Google now defaults to Personalized Search for everyone
December 12th, 2009

“With little fanfare, Google made its personalized search system the default this week,” reports a SEED Magazine story about how “amid a roll-out of a number new features, Google’s biggest change went largely unnoticed, even though it could further fragment our shared pool of knowledge.” SEED analyzes implications in its article and links to a new Google page that describes Personalized Search for everyone. Google’s explanation begins:

Today we’re helping people get better search results by extending Personalized Search to signed-out users worldwide, and in more than forty languages. Now when you search using Google, we will be able to better provide you with the most relevant results possible. For example, since I always search for [recipes] and often click on results from, Google might rank higher on the results page the next time I look for recipes. Other times, when I’m looking for news about Cornell University’s sports teams, I search for [big red]. Because I frequently click on, Google might show me this result first, instead of the Big Red soda company or others. . . .

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