‘Tis the Season for Mobile Giving
December 18th, 2009

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A proven way to use your mobile to make a charitable gift this Christmastime is explained in a post by Carlo Longino at Mobhappy:

Enter James Eberhard, who founded mGive in 2005.

The idea’s straightforward: Eberhard had founded a mobile content company and sold it in 2004, and thought if ringtones could be bought and paid for via premium SMS, why not charitable donations, too? Of course, one major issue with PSMS is the cut the operator takes out, but James has reached agreements with US operators for them to waive their revenue share, meaning all of the $5 or $10 donation gets passed through to the participating non-profits.

Today, mGive works with over 200 charities, enabling mobile users to donate money quickly and easily via shortcode. And it’s been successful: one campaign, featuring Alicia Keys and conducted during the American Idol TV show saw 90,000 donors raise $450,000 in just minutes. Donors have given about $1.5 million via mobile so far in the US; this exceeds the first year of online donations, and those now amount to some $18 billion per year. [How to instructions follow. . . .]


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