Mob4Hire Taking Off using a big crowd
February 20th, 2010

Crowd-sourcing through a network of over 40,000 highly mobile literate users is how Mob4Hire is solving one of the mobile industry’s perennial problems. Industry expert Russell Buckley describes how it works:

Mob4Hire is the inspiration of Paul Poutanen, who set out to solve a perennial mobile industry problem of testing not only on the huge variety of 26,000 handsets, but also over the local idiosyncrasies of over 350+ networks in 130+ different countries. Just because you’ve tested your JME* app on one handset in the US, don’t assume that it’s going to work on exactly the same handset in the UK.

Mob4Hire’s solution to the problem is crowd-sourcing and today they have a network of 40,000 highly mobile literate users throughout the world to do not only do usability and functionality testing for developers’ projects, but they do so at up to 90% of the cost of traditional testing. A very strong proposition and one which meets the main criteria for any new start-up – solving a need or real pain in the sector. . . .


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